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  • January 2018 Issue of Horváth Directions

    31 May 2018
    Horváth & Partners, Member Firm (Germany)

    In this edition of Horváth Directions, we will provide an overview of modern innovation management as well as practical examples of successful innovation strategies. Oliver Blume, CEO of Porsche, explains how his company has utilized far-reaching innovation to respond to radical changes in the automotive industry, while Lufthansa, Bank Cler and Technische Werke Ludwigshafen offer insights into successful innovation in other industries. These companies confirm the Penguin Principle: courage to innovate and a stringent approach are safeguards to success.

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